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DANIELABYSTRÖM

Bruce

Bruce

Bruce

React · TypeScript · Next.js →

Ananas

Ananas

Ananas

React · TypeScript · Next.js →

Dani Vuitton

Dani Vuitton

Dani Vuitton

React · TypeScript · Next.js →

Fake Netflix

Fake Netflix

Fake Netflix

React · TypeScript · Next.js →

Milk Mayham

Milk Mayham

Milk Mayham

p5.js · TypeScript · OOP →

Ciliegia

Ciliegia

Ciliegia

React · TypeScript · Nexts.js →

About Me

I'm a digitally driven professional with a background spanning front-end development, Digital Marketing & Sales Analytics, CRO, and UX. I believe great digital products are built at the intersection of structure, data, and user empathy — and I bring all three to everything I work on.

I'm passionate about understanding why users behave the way they do — and using that insight to build smarter, more intentional digital experiences. Data-driven decisions aren't just a method for me, they're a mindset.

On top of that, I'm deeply invested in staying ahead of the curve when it comes to AI. I actively follow developments in the space and continuously explore how emerging tools and workflows can be applied practically — both in my own work and across the organisations I'm part of.

Services

Web Development

UX & UI Design

SEO & CRO

Analytics & Tracking

Consultation & Strategy

Product Management

Experience

As Web Operations Manager at one of Sweden's largest event and hospitality venues, I hold tactical responsibility for the digital infrastructure across the organisation's web properties. The role sits at the intersection of technology, marketing, and e-commerce — translating business needs into concrete digital solutions while ensuring platforms remain accessible, user-friendly, and compliant with legal requirements.Day-to-day, this means managing and developing functionality within the CMS and web framework, coordinating requirements across internal teams such as IT, marketing, and sales, as well as external partners.

Involved in ongoing client projects building web applications in close collaboration with designers. Gained hands-on experience with TypeScript, Vue.js, PrimeVue, Nuxt, Docker, Figma, Supabase, GitHub and DevOps.

Developed a product configurator application and migrated the project from JavaScript to TypeScript. Built and customized business applications within SAP using Fiori and SAPUI5.

Optimized UX to increase bookings for dinners and events. Improved SEO — took the top keyword from position 47 to position 8 in average search ranking.

Updated and tailored websites to align with company messaging, wrote SEO-optimized content, and analyzed traffic and user behavior for continuous improvements.

Built and customized the website following Group Management guidelines. Through A/B testing and collaboration with paid search teams, increased conversion rate from 2.3% to 4.0%.

Daniela Byström

Education

Front End Developing

Medieinstitutet

2023 – 2025

Expertise in JavaScript/TypeScript, HTML, CSS, UX/UI principles, React, Vue.js, Next.js, MongoDB, Express, and Prisma. Practical projects and real-world case studies with agile project management.

Digital Marketing & Sales Analytics

IHM Business School

2021 – 2023

Foundation in digital analytics, CMS, conversion optimization, A/B testing, SEO, content marketing, and social media advertising. Trained to gather and interpret data to drive business decisions.